本次《2020中國零售行業企業供應鏈研究報告》由中國連鎖經營協會（CCFA）與普華永道中國可持續戰略與運營團隊聯合發布。

2020年，受新冠疫情影響，我國社會消費品零售總額為391,981億元，較2019年下降3.9%，消費總額在保持基本穩定的同時，與美國的差距進一步縮小。縱觀2020全年，我國零售消費市場呈現線上消費增速放緩，線下消費整體回暖的趨勢，且行業集中度進一步提高（零售百強企業銷售規模占社會消費品零售總額的比重提升）。短期來看，新冠疫情給零售行業個別業態造成的損失較大，但長期不影響零售行業的整體增長趨勢。

值此后疫情時代，本次調研共收集了來自32家在中國內地市場經營的頭部零售企業和品牌商企業的供應鏈運營相關數據。通過歷史對比發現，受到疫情影響，2020年多項供應鏈運營指標（訂單履行率、庫存周轉天數、缺貨率、倉儲物流成本等）相較2019年都有不同程度的倒退。通過與美國零售企業的橫向對比發現，美國零售企業受疫情影響更大（運營指標倒退更為嚴重）。同時，我們看到國內的零售企業和品牌商企業正積極嘗試在經營戰略、運營模式、品類策略和科技上做出改變和創新，來減低疫情和國際貿易的不確定性等帶來的對業務和供應鏈的沖擊，比如零售企業和品牌商企業，都充分重視受疫情影響下供應鏈的不確定性，希望進一步加強需求和供給端的預測能力。此外，本報告還新辟供應鏈領導力調研專題和供應鏈下沉專題。

專題調研顯示，國內零售企業及品牌商企業正在響應5G時代的轉變，積極打造數字化布局，以建設更高效的供應鏈運營網絡；在內循環政策導向、居民收入水平提升和結構優化的多重影響下，國內零售企業的供應鏈下沉趨勢明顯，冷鏈、物流等基礎設施建設是進一步下沉的關鍵，并且隨著渠道的不斷下沉與裂變，保證供應服務水平，提升訂單滿足率是供應鏈的重中之重。

2020 Supply Chain Study of China’s Retail Enterprises

It is an honour that PwC China's Sustainability Value Chain team and China Chain Store & Franchise Association (CCFA) published the "2020 Supply Chain Study of China’s Retail Enterprises" together. PwC Sustainability Value Chain is committed to assisting domestic and international retail enterprises to build sustainable strategy and ecosystem and to enhance competitiveness in the fierce market.

In 2020, affected by COVID-19, China's total retail sales of consumer goods amounted to RMB 39,198.1 billion, down 3.9% from 2019, with the total consumption remaining stable and further narrowing the gap with the United States. Throughout 2020, China's retail consumption market showed a slowdown in online but an overall recovery in offline consumption, with a move towards to higher concentration to top players. In short term, COVID-19 has caused significant damage to selective sectors of the retail industry, but will not affect the long-lasting growth in long term.

32 leading retailers and brand manufacturers operating in China market participated in this study and provided their supply chain KPI data. Historical comparison shows nearly all supply chain KPIs (like order fulfilment rate, inventory turnover days, out-of-stock rate, D&L costs, etc.) had regressed in various degrees in 2020 compared to 2019 due to the impact of COVID-19. The comparison also shows the US retailers were affected more severely by COVID-19 (worse in supply chain KPI).

More importantly, we see domestic retailers and brand manufacturers are actively seeking changes and innovations in their corporate strategy, operating model, product innovation and operation digitalization in purpose to mitigate the impact of COVID-19 and uncertainty of international trade on their business and supply chain, for example, all retailers and brand manufacturers in this study are fully aware of the uncertainty in their supply chain and hope to strengthen their forecast capability on both demand and supply sides. The report features two additional topics - Supply Chain Leadership Survey and Supply Chain Penetration of Low-Tiered Cities and Areas.

Supply Chain Leadership Survey shows both retailers and brand manufacturers are embracing 5G era by actively deploying digitalization to build more efficient supply chain network.

The study of Supply Chain Penetration of Low-Tiered Cities and Areas shows, under influences like Domestic Circulation, the rising income level of residents and its structural change, penetration of domestic retailers (from Tier1-2 cities) to low-tiered cities and areas is obvious, where the infrastructure construction such as logistics network and cold chain are the key foundation. And enhancing service level and order fulfilment would be top priority of supply chain management along with the continuous development of sales channels in rural areas.